United By developed a dedicated bike park for the Optimus Primavera Sound 2013 festival to encourage attendees to cycle to the event. The project featured a wooden fence structure supported by steel fittings, smaller parking walls, and a gatehouse that provided security and visual identity for the space.
United By created a dedicated bike park for the Optimus Primavera Sound 2012 festival to encourage attendees to cycle to the event. The project featured a wooden fence structure with steel fittings, a gatehouse for security, and stencil signage for visual identity. Cyclists also received combination padlocks as symbolic and practical gifts that reinforced the event’s sustainable message.
United By created a series of counters for assembling flower crowns at the Optimus Primavera Sound 2013 festival. Built from stacked industrial pallets, the structures reflected the event’s ecological and relaxed atmosphere while reinforcing the brand’s presence.