KesselsKramer developed a campaign for ONVZ exploring the 'Secret to a Healthy Life'. The project reframed the role of a health insurer by focusing on holistic wellbeing and storytelling through a series of documentary-style films. It encouraged audiences to see health as a lifestyle rather than a policy.
KesselsKramer developed a campaign and visual identity for ONVZ, a Dutch health insurance company. The concept, titled 'Feel Free', emphasizes personal freedom and wellbeing, positioning ONVZ as a brand that supports individuality and a balanced lifestyle.