Forsman & Bodenfors created a bold campaign for Ontario Power Generation to shift public perception of nuclear energy. Drawing inspiration from iconic movie posters and trailers, the campaign reframed nuclear power as safe, clean, and essential for a sustainable future.
Forsman & Bodenfors created a dynamic recruitment campaign for Ontario Power Generation to highlight the excitement and impact of careers in energy. Using real employees, dramatic lighting, and inventive job titles, the campaign redefined perceptions of the company and boosted job applications significantly.