AREA 17 redesigned and rebuilt the digital ecosystem for Officina Profumo-Farmaceutica di Santa Maria Novella, an 800-year-old Florentine pharmacy and perfumery. The brief was to translate the depth, mystery and gradual discovery of its physical spaces into a digital flagship for international audiences. Built on three regional Shopify stores, the site uses archival botanical prints, product recipes, layered navigation, Cabinet of Curiosities sections and product-page panels to support storytelling alongside e-commerce.