O Jornal Económico, a leading Portuguese economic news outlet, underwent a full rebranding to align with its new strategic direction. The project focused on creating a contemporary identity that reflects the publication’s transition from traditional print to a dynamic multimedia platform.
Unlock Brands developed a refreshed brand identity for O Jornal Económico, a leading Portuguese financial newspaper. The project modernized its visual language while preserving its authoritative and trustworthy character, aligning the publication with contemporary media aesthetics.