Disegno developed a premium ice cream brand for Norco, transforming the regional dairy cooperative’s image from everyday milk producer to purveyor of modern Australian luxury. Inspired by Norco’s Byron Bay origins, the Cape Byron brand blends sensory indulgence with refined simplicity, featuring hand-painted blue-and-white stripes and evocative storytelling. The result established a distinctive presence in a competitive category and elevated Norco’s brand value nationwide.
Disegno developed a new premium ice cream brand, Hinterland, for Norco, Australia’s oldest farmer-owned dairy co-op. Inspired by the artistic and natural beauty of the Byron Bay hinterland, the brand identity and packaging use a kaleidoscopic visual language to evoke indulgence and discovery, helping Norco successfully enter the premium ice cream market.
Concrete reimagined Norco’s brand identity to celebrate its British Columbia heritage and deep connection to mountain biking culture. The refreshed visual system and storytelling highlight the rugged landscapes and adventurous spirit of the North Shore, reinforcing Norco’s position as an iconic Canadian brand.