The Company You Keep developed the brand identity, naming, packaging, and campaign for NON, a non-alcoholic tisane that challenges traditional beverage norms. Drawing from punk and avant-garde influences, the design embraces rebellion and optimism, positioning NON as a bold, artful alternative to wine. The result is a brand that subverts expectations while celebrating complexity and cultural dialogue.
The Company You Keep developed a distinctive brand identity and packaging system for Non, a sophisticated non-alcoholic wine alternative. The project balanced luxury cues with a contemporary, minimal aesthetic, positioning the brand within both hospitality and lifestyle markets. The result is a refined visual language that communicates craftsmanship and modern restraint.