AKQA collaborated with Nike and LEGO to create Dream Hoops, an immersive retail installation inside Kids Foot Locker. The project transformed the store into a playful environment where children could design their own basketball rules, blending physical activity with digital creativity. This initiative redefined retail as a space for imagination and co-creation.
This project explores a playful and dynamic collaboration between Nike and Lego, merging motion, color, and sound to celebrate creativity and youth culture. The work reimagines brand identity through an interdisciplinary approach that blends design, movement, and music.