Territory Studio collaborated with Niantic to create AR-Ship, an augmented reality experience aimed at re-engaging gamers with the physical world post-pandemic. The project explored how immersive technology can inspire outdoor exploration through interactive and narrative-driven design.
BUCK collaborated with Niantic, the creators of Pokémon Go, to elevate their brand presence with a bold new identity and motion system. The project centered around Niantic’s ARship logo, expanding it into a dynamic design language and a brand film that connected real-world exploration with augmented reality play. The result captured Niantic’s spirit of discovery, creativity, and energy across all visual touchpoints.