New Tendency
Design work for New Tendency, collected from the studios behind it.
- Design cases
- 5
- Studios
- 2
- Latest work added
- Feb 2026
- Brand Identity 4
- Campaign 1
Design cases by studio
HelloMe (3)
- Visual Identity for New Tendency 2020 Edition
- HelloMe developed a refreshed visual identity for New Tendency’s 2020 Edition, emphasizing the brand’s modernist approach to furniture and design. The project balanced functional clarity with expressive visual elements to reflect the brand’s evolving aesthetic direction.
- Campaign Design for New Tendency Raw Essentials
- HelloMe® developed a visual campaign for New Tendency’s Raw Essentials collection, emphasizing the brand’s focus on material honesty and functional minimalism. The campaign highlights the tactile qualities of the products through refined imagery and restrained composition.
- Brand Identity for New Tendency Raw Essentials
- HelloMe® developed a refined identity for New Tendency’s Raw Essentials line, emphasizing material honesty and functional aesthetics. The design highlights the brand’s minimalist ethos through a restrained visual language and tactile presentation.
Colors And The Kids (2)
- Brand Identity for New Tendency
- Colors And The Kids developed a refined brand identity for New Tendency, emphasizing the philosophy of 'truth to materials.' The design highlights the brand’s commitment to honest craftsmanship and contemporary aesthetics through a restrained and tactile visual language.
- Visual Identity for New Tendency 16
- Colors And The Kids developed a vibrant and contemporary visual identity for New Tendency’s 16th edition. The project explores the intersection of design, motion, and music to express the brand’s evolving cultural and aesthetic direction.
