Further developed a strategic campaign framework to amplify the visibility and impact of new project launches. The initiative focused on creating momentum across digital channels and aligning communication touchpoints for maximum engagement.
Studio Banana developed a comprehensive change management strategy for NEOM’s Urban Planning teams in Saudi Arabia. Through research, workshops, and co-creation sessions, the project fostered collaboration and alignment among 2,500 global professionals, enabling more innovative and efficient ways of working toward NEOM’s ambitious vision.