Luminous Design Group created a limited-edition packaging design for Mythos in collaboration with Greek rap artist Bloody Hawk. The design merges the artist’s raw street aesthetic with the beer brand’s identity through a bold portrait, geometric beams, and a graffiti-inspired tag. A green and black palette amplifies the energy, capturing the intensity of a live performance in collectible form.
Luminous Design Group created the packaging for Mythos Radler, following their rebranding of the parent brand. The design introduces a cohesive visual system across containers, featuring handmade details and a lemon illustration inspired by craft paper fruit bags to evoke the freshness of homemade lemonade.
Luminous Design Group created the packaging for Mythos Ice, a beer filtered and cooled at -1°C. The design emphasizes clarity and consistency, using a refined visual system and a frosty color palette inspired by the beer’s unique cooling process. The result is a cohesive and refreshing identity that communicates the product’s crisp character.
Luminous Design Group reimagined the brand identity and packaging for Mythos, one of Greece’s leading beer brands. Inspired by the unicorn symbol and the brand’s motto 'There’s a Myth everywhere', the new design features clean lines, bold forms, and a sense of motion that reflects the mythical spirit of the brand. The refreshed packaging system ensures consistency across containers while enhancing storytelling and visual impact.
Luminous Design Group created the packaging for Mythos / Aloe, a line of products aimed at the Greek tourist market. The design isolates a vibrant green on white containers, emphasizing the Aloe name and vertical form, while playful thematic illustrations bring variety and storytelling to each product. The result is a clean, structural, and distinctive alternative to the photographic imagery common in the category.