Multon

Design work for Multon, collected from the studios behind it.

Design cases by studio

Packaging redesign for a premium juice brand
Tuman Studio led a packaging redesign for Rich, a premium line of 100% juices and nectars crafted by Multon, part of Coca-Cola HBC. The project delivered the brand’s first major refresh in two decades, presenting the premium range in a new way while preserving its iconic restraint. Inspired by 19th-century botanical paintings, the system features custom fruit illustrations that invite close study of nature and signal product quality. Minimal layouts, precise composition, and meticulous details uphold the brand’s laconic character, balancing elegance with shelf clarity. Typography by Contrast Foundry—CoFo Sans and CoFo Robert—anchors the design with refined legibility across formats, creating a distinctive packaging series that elevates perception without losing continuity.
Beverage, Fruit

Packaging design for a premium beverage brand
The studio developed packaging for Rich’s new mixer line, Rich Tonic, alongside Rich Bitter and Rich Cola. Designed for cocktail mixing as well as standalone consumption, the range emphasizes quality and refinement, with ingredients like carbonation and quinine delivering a characteristic bitterness. Bold, contrasting colors and a distinctive system signal freshness and modernity while creating strong shelf impact and clear flavor differentiation. Elegant compositions and cohesive graphics present a premium image across formats. The result helps the products stand out to cocktail enthusiasts and casual buyers alike, highlighting versatility across tonic, bitter, and cola while reinforcing the brand’s high-end positioning.
Beverage, Carbon, Cocktails

Packaging refresh for a sparkling drinks brand
Tuman Studio delivered a fresh visual update for Dobry Sparkling drinks, giving a beloved classic a “juicy” new look for client Multon. The project focuses on revitalizing the product’s presentation while preserving its familiar character, signaling continuity for loyal consumers and renewed energy for the line. The outcome emphasizes clarity and appeal across touchpoints associated with the sparkling beverages. Photography for the case was provided by Olga Pogorelova, documenting the refreshed direction and its distinctive cues without departing from the brand’s recognizable essence.
Beverage

Packaging design for a cola brand
Tuman Studio created the packaging for Rich Cola, a cola product commissioned by Multon. The scope focused on packaging design to present the product clearly and attractively for retail. The studio developed the packaging assets and prepared visuals for showcasing the work. Photography for the case documentation was by Yana Britareva. The project highlights Tuman Studio’s capability in shaping shelf presence for a mass‑market beverage through precise packaging execution.
Beverage