MATTA developed a global campaign for Movember to increase participation and engagement during the annual fundraising month. Centered around the message 'Whatever You Grow Helps a Bro,' the campaign encouraged men to embrace their facial hair and support men’s health causes. It ran across TV, cinema, digital, and out-of-home media, achieving record engagement and fundraising results worldwide.
AKQA created a new mobile app experience for Movember to better engage and empower fundraisers worldwide. The redesigned app features an intuitive interface, community-driven tools, and inclusive design elements that foster connection and boost participation. The result was a significant increase in app users and funds raised during the campaign period.