LEMON DESIGN commissioned TypeTogether to create a customised version of Bely Display for monroo, a Czech and Slovak beauty-product supplier for hair stylists. TypeTogether adapted the typeface into Bely Monroo by removing lower serifs across the alphabet and replacing the lowercase 'r' and 'o' with forms derived from the monroo logo's visual motifs. OpenType contextual alternates allow mirrored 'o' variants to activate automatically in 'oo' combinations, extending the logo's circular graphic logic into running type.