AKQA partnered with Miro to reimagine its brand identity, celebrating the optimism and power of innovation. The refreshed design introduces a refined logo, vibrant color palette, bespoke typography, and futuristic illustrations that reflect Miro’s evolution into a global collaboration platform for over 60 million users.
Verve partnered with Miro, formerly RealtimeBoard, to create a bold and playful brand identity that reflects its evolution into a global collaboration platform. The new design language system and UX/UI framework embody Miro’s values of creativity, clarity, and connection, helping the brand scale from millions to over a hundred million users worldwide.
The project focused on developing an employer value proposition (EVP) and communication strategy to strengthen Miro’s position as an attractive employer despite relocation challenges. Through audience research and competitor analysis, the team built a communication ecosystem that highlights Miro’s unique work culture and opportunities.