KesselsKramer created a campaign to encourage 18-year-olds to register as organ donors. The concept emphasized personal responsibility and the importance of making one’s own choice rather than leaving it to relatives. The message was direct and empowering, appealing to young adults’ sense of independence.
KesselsKramer created a campaign for the Dutch Ministry of Health encouraging organ donor registration during the 2012 London Olympics. Featuring athletes like Rea Lenders, Li Jiao, and the Women’s 8 rowing team, the campaign highlighted how easy it is to become a donor even amidst Olympic training.
KesselsKramer developed a campaign for the Dutch Ministry of Health to encourage donor registration across the Netherlands. By publishing local registration rates, the initiative sparked friendly competition between towns, motivating lower-ranked areas to improve and higher-ranked ones to maintain their standing.
KesselsKramer developed the 'Ja of Nee' campaign for the Dutch Ministry of Health to engage citizens in making informed decisions about health-related choices. The initiative used bold, direct messaging across digital and physical platforms to spark national conversation and participation.
KesselsKramer developed a series of creative campaigns under the 'JaofNee' platform for the Dutch Ministry of Health. The work included culturally resonant pieces like 'Que Si, Que No', using humor and pop culture to engage young audiences about making informed health and lifestyle choices.