MidChains
Design work for MidChains, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Kit (1)
- Brand Identity and Website for MidChains
- Kit repositioned MidChains, a UAE digital-asset trading company, through a new brand identity, tone of voice and website. The brief called for a composed financial-services presence that reflected the company’s regulated positioning while avoiding familiar crypto aesthetics. A flowing coin became the central design idea: three coins form an abstract m, while frosted-glass 3D coins move with the cursor to suggest the movement of money. The same rounded geometry extends into 50 custom icons and isometric illustrations used to explain services. On the website, a mega navigation separates the company’s offerings, while photographs and statements from founders and backers introduce the people behind the business. The project connects verbal identity, visual design and digital development around a clearer presentation of a complex financial service.
