Mía

Design work for Mía, collected from the studios behind it.

Design cases by studio

Packaging and Brand Identity for Mía Sugarcane Juice
Dennis developed the strategy, identity, illustration, packaging and digital expression for Mía, a ready-to-drink sugarcane juice brand born in New York. The name comes from the Vietnamese word for sugarcane, and the plant supplies the central visual idea. Stalk-like letterforms construct the wordmark, while an offset shadow references signage found across Southeast Asia. Sugarcane’s segmented structure also becomes a system of containers for photographs and text, patterns and less regular shapes for social media and delivery boxes. Each flavour receives its own palette and organic outline illustration with a slight colour shift, while a consistent label structure holds the range together. The project positions Mía as a small lift between everyday moments, using the ingredient itself to connect the brand name, logo, packaging and wider graphic language.
Sugarcane, Lime, Passion Fruit, Cold-pressed Juice, Outline Illustration