Bruce Mau Design (BMD) created a visual identity system and brand architecture for Metrolinx, a regional transportation agency in Southwestern Ontario. The system uses parallel lines and intersections referencing transit maps, with a primary black-and-white palette and a secondary colour palette. It includes an endorser device connecting Metrolinx with GO, UP, PRESTO, and individual transit projects across communications.
Winkreative partnered with Metrolinx to create the brand and experience for UP Express, a train connecting Toronto Pearson Airport and Union Station. The identity captures Toronto’s welcoming and optimistic spirit through warm materials, natural tones, and editorial storytelling that celebrates local culture and community.