Strichpunkt Design developed the 2017/2018 annual report for METRO Group under the theme 'We Are On The Move'. The project showcased METRO’s innovation and dynamism through a multi-channel approach combining print, digital storytelling, and motion elements that visually expressed movement and progress.
Strichpunkt Design developed the 'Openminded' 2014/15 annual report for METRO Group, emphasizing innovation and openness to new ideas. The report combined authentic imagery with concise storytelling and was published fully in digital form for the first time, with a condensed printed version available.
Strichpunkt Design developed the 2015/16 annual report for METRO Group under the guiding theme 'Clarity'. The concept highlights the company’s transformation and division into METRO and CECONOMY, featuring portraits of individuals embodying clarity in their actions. The report was produced both as a print publication and an online experience.
Strichpunkt Design developed the 2013/14 annual and sustainability reports for METRO GROUP, one of the world’s leading retail and wholesale companies. To celebrate the 50th anniversary of METRO Cash & Carry, the project included a richly illustrated magazine highlighting employees and global markets, complemented by postcards and a lenticular card in a custom mailing box.
Strichpunkt Design developed the 2009 corporate communication concept and materials for Metro Group under the theme 'This is SHAPE'. The project unified the company’s image and reporting media into a cohesive visual narrative that reflected progress and transformation.