This project defined the visual aesthetics for Merca Zip 2020, translating the essence of a distinctive sound into a cohesive visual language. The design captures the rhythm and energy of the music through bold forms and dynamic compositions.
Merca Zip /21/ is an exploratory visual exercise centered on the concept of recompression. The project investigates how visual elements can be condensed and restructured to create new aesthetic forms and meanings.
A bold and condensed visual identity created for Merca Zip /22/, emphasizing compression and intensity through tightly structured forms. The project explores visual tension and compactness to convey a sense of energy and precision.