Anagrama developed a new digital platform for Matraka, a Mexico City-based marketing agency known for creating immersive brand experiences. The website features a simple yet dynamic interface that mirrors the emotional energy of Matraka’s live events, guiding users through the agency’s portfolio and services with ease.
Anagrama refreshed Matraka’s brand identity to align with its contemporary and creative spirit. Inspired by the traditional Mexican toy 'Matraca', the new logo incorporates dynamic radial motion, symbolizing energy and engagement while maintaining the original color palette.