Denomination created the name, brand identity, packaging, and brand world for Rey Azul, a premium Tequila & Soda ready-to-drink beverage. The system draws on blue agave, Mexican architecture, heraldic motifs, natural colour palettes, and textured illustrations to convey Mexican provenance and product authenticity.
Denomination refreshed Mike’s Hard Lemonade to reclaim its position as the original hard lemonade brand. The work strengthened its logotype, lemon motif, yellow palette, packaging, and irreverent voice through new taglines including “For the love of lemonade.”
Denomination created the positioning, name, visual identity, and packaging for Más+, Lionel Messi’s inclusive hydration brand. The system centres on an enlarged accent mark and plus symbol, with pink and functional product cues expressing positive hydration, energy, and performance.
Denomination created the name, identity and packaging for Rey Azul, a premium tequila soda by Mark Anthony Brands International. The work draws on Mexican heritage through blue agave, a heraldic crest, natural flavour colours and illustrative references to the Mexican sun.