Major League Soccer
Design work for Major League Soccer, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Sep 2024
- Brand Identity 2
Design cases by studio
Athletics (2)
- Brand Identity Redesign for Major League Soccer
- Athletics partnered with Major League Soccer to create a modern, flexible identity that reflects the league’s growth and diverse fanbase across North America. The new shield badge system symbolizes unity between league and teams, designed to adapt across digital and physical platforms while empowering fans to make it their own.
- Brand Identity for MLS GO Youth Soccer League
- Athletics partnered with Major League Soccer to create the name and brand identity for MLS GO, a new recreational youth league. The identity balances MLS’s professional tone with a sense of fun and approachability, featuring a friendly mascot named Golazo and a flexible, vibrant color system adaptable to local team palettes.
