LFS created the identity for “Ecology in The Making,” a 2020 exhibition for Lung Fu Shan Environmental Education Centre. Framed around the history of amateur naturalists in Hong Kong, the exhibition serves as both an introduction and an invitation to a movement of amateur naturalism. The project responds to urgent environmental challenges by promoting careful observation as a way to better understand the relationship between people and the natural world. Positioned within education and culture, the identity supports the exhibition’s environmental message and public learning goals.