MATTA created a dynamic campaign to announce the historic return of women’s tennis to The Queen’s Club after more than 50 years. With no existing visuals, the team developed a 3D-illustrated concept featuring top players across London, building excitement and prestige for the new HSBC Championships WTA 500 tournament.
MATTA partnered with the Lawn Tennis Association (LTA) to create a nationwide campaign encouraging women aged 25–50 to return to tennis. The initiative tackled barriers such as time, confidence, and accessibility, reframing tennis as an inclusive and joyful activity open to all. Featuring relatable ambassadors and multi-channel storytelling, the campaign aimed to close the gender gap in the sport.