Brody Associates created L’OCCITANE en Provence Serif and Sans, an all-purpose typeface system for L’OCCITANE en Provence. Designed for use across the brand’s platforms, the complementary serif and sans styles use contrast to express the brand’s duality. The serif incorporates detailed, poised forms, while the sans is described as pure, simple, and balanced, combining references to hand-finishing and industry, and rural and urban contexts.