The Clients created an advertising campaign for Litres, a leading digital reading platform, to challenge book snobbery and celebrate diverse reading tastes. The campaign mixed high culture with pop culture, showing that enjoyment of reading comes in many forms and styles.
The Clients agency created an advertising campaign for Litres to highlight the abundance of new book releases and remind users of its vast catalog of digital and audio content. The concept draws parallels between readers discovering new titles and explorers uncovering unknown territories, presented through a theatrical, imagination-driven film style.