Luminous Design Group collaborated with Lidl Hellas to bring the GALPO dairy range to life through a storytelling-driven content campaign. The project highlighted Greek tradition, quality, and innovation by capturing authentic visuals, recipes, and narratives that connected producers with consumers across brochures and social media.
Luminous Design Group created a playful and imaginative campaign for Lidl Hellas to educate children about sustainability and nutrition. Centered around 'Carty,' a lively robotic shopping cart, the project used storytelling and character design to engage young audiences and inspire positive environmental and dietary habits.
Luminous Design Group created an informative campaign for Lidl Hellas to communicate the brand’s commitments to sustainability and nutrition. The project transformed complex scientific data into accessible, engaging content through bold illustrations and clear infographics, presented across print, in-store, and digital platforms.
Luminous Design Group developed a series of six visual proposals for Lidl Hellas, exploring different ways to present the GAΛΠΟ product range in a printed booklet. Each concept experimented with composition, lighting, and context — from overhead arrangements to lifestyle photography — to highlight the packaging and product appeal.