As a sponsor of the Gay Games in Amsterdam, Levi Strauss commissioned a series of posters that celebrate inclusivity and peace. The campaign used 1960s-inspired psychedelic visuals and typography to convey the message ‘Love Your Enemy,’ positioning the event as a joyful cultural celebration rather than a competitive sports contest.
KesselsKramer created a bold poster campaign for Levi Strauss & Co, celebrating the brand’s heritage and connection to cultural events like the Gay Games in Amsterdam. The work combined Levi’s iconic identity with a message of inclusivity and pride, reinforcing the brand’s progressive spirit.