Another Collective rebranded Lemon Jelly with a modernized symbol and expressive typographic system. The flexible identity is designed to expand and move across seasonal retail applications while retaining the brand’s distinctive yellow.
Another Collective reimagined Lemon Jelly’s brand identity to reflect its inherent flexibility and seasonal versatility. The refreshed visual system introduces a modernized symbol, expressive typography, and the brand’s signature yellow, creating a dynamic and fashion-forward identity suited for today’s retail landscape.