Brody Associates developed a visual identity for Lemon-Dou, a Japanese chu-hi (shochu highball) brand being adapted for global markets. Deliverables included a refreshed emblem, logotypes, packaging details, a bespoke typeface, and a brand toolkit/BI system. The packaging references maekake aprons and traditional wood carvings, while the typeface uses subtle calligraphic details tied to the brand’s Japanese heritage.