The Clients created an advertising campaign for LEGENDA’s New Earth residential development, tasked with differentiating it from ten nearby new housing projects by communicating its in-app home-service subscriptions. Built around the line “New Earth Instead of Old Habits,” the campaign crossed out everyday chores in favour of leisure activities; a live-action 15-second split-screen film transformed household objects into hobby props, supported by adaptable digital, outdoor, and print executions.