Leaf Liturgy is a conceptual branding project that transforms a lifestyle brand into a modern-day ritual. The identity blends natural symbolism with sacred visual language, creating a distinctive narrative that elevates everyday experiences into acts of devotion.
Redkroft developed the full brand identity, packaging, and storytelling concept for Leaf Liturgy, a new premium tea brand. The project merged ancient symbolism with modern humor to create a playful yet sacred world around tea rituals, appealing to younger, urban audiences while emphasizing ecological and social values.