The Clients created an image campaign for KORTROS and its Akademichesky district in Yekaterinburg, addressing the brief to show that the developer builds a complete neighbourhood rather than isolated apartment buildings. A giant hand was integrated into live-action street footage to place a basketball hoop, lay tram tracks and lower a tram into place, connect benches, plant a tree and open a school; the TV and online film was extended through billboards and digital screens.
The campaign for the Akademicheskiy residential complex by Kortros handed creative control to children, positioning them as the ultimate decision-makers for family-friendly living. By placing kids at the negotiation table with adults, the campaign humorously and convincingly highlighted the district’s focus on the needs and happiness of families.
The Clients developed an advertising campaign for the Ravnovesie residential complex by Kortros, highlighting its unique apartment layout constructor. The campaign encourages buyers to reject housing compromises and design living spaces that perfectly suit their lifestyles.
A series of 3D motion videos for developer Kortros were displayed on a massive screen at Moscow’s Sheremetyevo Airport. The campaign transformed a virtual baggage carousel into a playful comparison between world landmarks and Kortros residential complexes, reinforcing the message that home is always better.
The campaign for the Headliner residential complex by Kortros aimed to change perceptions of Moscow City as purely a business district. Through outdoor ads featuring people in pajamas against skyscraper backdrops, the project conveyed that the area is not only for work but also for comfortable living.