KesselsKramer created a new identity for Koning Willem I College, a hands-on educational institution with diverse facilities and programs. The concept reimagines the college as a 'country' of 13,000 citizens, celebrating its inclusive and ambitious spirit through a cohesive visual system, website, app, and brand film.
KesselsKramer created a campaign for Koning Willem I College centered around the theme 'How hard can it be?'. The work aimed to inspire students by portraying education as a place of curiosity, challenge, and personal growth.