BAS ID rethought KICKS’ beauty-store experience for consumers accustomed to independently exploring trends, products and tutorials. The concept introduced interactive community tables, discovery displays and a final-purchase zone, supported by a monochromatic purple communication system that establishes KICKS as the store’s curator.
Super Tuesday repositioned Nordic beauty retailer KICKS around “Beauty Unlimited,” shifting its focus from accessible, conventional beauty to creative self-expression. The work established a new identity and communication platform spanning stores, advertising, photo and film production, and other brand touchpoints.