Frost* Collective developed a lifestyle-focused brand identity for John Holland’s first development project, Macquarie Square — a new office and retail precinct in Macquarie Park. Drawing inspiration from the site’s orchard heritage, the identity uses natural tones, approachable typography, and modular iconography to express a sense of community and connection between work and life.
Frost* developed a complete rebrand for Australian infrastructure and property company John Holland, built around the idea of 'Transforming Lives'. The new identity emphasizes people-centred solutions, maintaining the brand’s heritage while introducing a human-focused logo, expressive illustrations, and authentic photography to reflect the company’s culture and purpose.