Giga created a flexible visual identity for Panorama, ITALICS’ recurring annual art exhibition staged across changing Italian territories. The system uses outward-facing inverted parentheses, an animated logotype, and territory-derived colour to frame artworks and landscapes while adapting to each edition.
Giga developed the visual identity for Panorama Monferrato, the fourth edition of ITALICS’ traveling art exhibition. The design expanded on the parenthesis symbol central to Panorama’s identity, creating a graphic language of glyphs that represent a journey connecting the host towns. A photo campaign by Louis De Belle complemented the concept with playful imagery of a flag across the rural landscape.
Giga Design Studio created the visual identity for Panorama L’Aquila, the third edition of ITALICS’ traveling art exhibition. The design uses dynamic typography and color blocks to reflect the city’s landscape and guide visitors through its historic spaces, complemented by new photographic imagery by Louis De Belle.