Matchstic refreshed International Justice Mission’s visual identity to better connect with global audiences. Building on the existing logo and color palette, the new system balances credibility with warmth, allowing the brand to flex between official and hopeful tones. The result is a cohesive, adaptable identity that empowers IJM’s international teams and strengthens its presence on the global NGO stage.
Matchstic partnered with International Justice Mission to create the name and identity for Liberate, a global event celebrating progress in the fight against slavery. The brand balanced the gravity of human trafficking with a spirit of hope and collective action, inspiring thousands to gather, worship, and advocate for freedom worldwide.