KesselsKramer developed a campaign for the International Documentary Film Festival Amsterdam (IDFA) that celebrated curiosity and the power of questions. The visual identity used transparent typography and obscured imagery to encourage audiences to engage critically and reflectively with documentary storytelling.
KesselsKramer developed a comprehensive campaign and refreshed visual identity for the 2017 International Documentary Film Festival Amsterdam (IDFA). The work included outdoor advertising, a cinema trailer, and print materials celebrating the diversity of global documentary storytelling. The campaign brought the festival’s eclectic and thought-provoking spirit to life across the city.
KesselsKramer developed a reflective campaign for the International Documentary Film Festival Amsterdam (IDFA) to reinforce its global leadership and provoke curiosity among audiences. Using real reflective materials and a cinematic trailer, the campaign invited viewers to literally and figuratively reflect on reality, society, and themselves.
KesselsKramer developed a bold and unconventional campaign identity for IDFA, the International Documentary Film Festival Amsterdam. The work captures the festival’s spirit of curiosity and truth-seeking through striking visuals and thought-provoking messaging that challenge viewers to see the world differently.