MATTA collaborated with the International Cricket Council to create the official anthem for the Men’s T20 World Cup 2024, hosted in the USA and West Indies. The anthem, performed by Sean Paul and Kes, captures the vibrant Caribbean spirit and global excitement of cricket’s biggest carnival event.
MATTA revitalised the visual identity of the ICC T20 World Cup, creating a bold and energetic brand that captures the drama and excitement of international T20 cricket. The new logo and graphic system fuse elements of bat, ball, and energy, while referencing the host nations’ unique character. The result is a dynamic identity that amplifies the tournament’s global appeal and entertainment value.
MATTA developed a vibrant global campaign for the ICC T20 Cricket World Cup 2024, hosted in the USA and West Indies. The work included a maximalist visual identity, a playful TV commercial, and an official anthem featuring Sean Paul and Kes, all designed to bring cricket to new audiences and celebrate its global energy.