IBM Watson
Design work for IBM Watson, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- Feb 2026
- Brand Identity 2
- Motion Design 1
Design cases by studio
Colors And The Kids (1)
- Motion Design for IBM Watson
- Colors And The Kids collaborated with IBM Watson to create a dynamic motion experience that visualizes the intersection of technology and creativity. The project explores how data-driven intelligence can be expressed through vibrant movement and sound, expanding the emotional dimension of the brand.
AKQA (1)
- Brand Identity Evolution for IBM Watson
- AKQA developed a unified brand identity for IBM Watson to simplify and clarify its complex AI communications. The new system establishes global consistency through a cohesive design language spanning data visualization, motion, photography, and digital interfaces, enabling the brand to scale at the speed of artificial intelligence.
Athletics (1)
- Kinetic Identity for IBM Watson
- Athletics created a kinetic brand identity for IBM Watson, designed to personify the behaviors and intelligence of the pioneering cognitive computing system. The visual language uses pulsating nodes and orbiting rings to symbolize data processing, trust, and transparency, evoking a sense of wonder around artificial intelligence.
