Pop & Pac revitalized Huxtaburger’s identity with a bold, confident brand refresh that celebrates its cult following and streetwise attitude. The new design strengthens community connection and supports franchise expansion through expressive typography, playful illustration, and energetic packaging. The result captures Huxtaburger’s unstoppable spirit and love of flavor.
A Friend of Mine created a playful, science-themed book for Melbourne’s beloved burger chain, Huxtaburger. The project included art direction for a photoshoot featuring quirky 80’s-inspired lab assistants and a pop-up book design exploring the anatomy of the perfect burger.