Frost Collective developed group strategy, brand architecture, brand identity, verbal identity, loyalty, marketing strategy, and a digital platform for Hunter Street Hospitality, which unites more than 18 Australian bar and restaurant brands. The identity is based on the idea “For all the ways to gather, together,” with a dot above the T representing a table and the act of coming together. The wordmark can contract to H.ST, while a system of dots gathers, separates, and reforms across digital, social, and physical applications. Frost also created a unified website for venue discovery, booking, loyalty, and cross-sell communication.