When Amsterdam newspaper Het Parool became independent from its publishing conglomerate, KesselsKramer created a campaign to celebrate its newfound freedom. The campaign featured portraits of famous Amsterdammers jumping mid-air under the motto 'I am free and fearless,' symbolizing the paper’s liberated spirit and historic roots.
KesselsKramer created a bold and unapologetic campaign for Het Parool, a Dutch newspaper known for its independent voice. The work emphasized the publication’s fearless journalism and commitment to freedom of expression through striking visuals and provocative messaging.