Made Thought collaborated with Herman Miller to evolve its century-long legacy into the gaming world. The project redefined the brand’s heritage through a contemporary lens, positioning Herman Miller Gaming as an authentic leader within gaming culture.
Made Thought partnered with Herman Miller Gaming to evolve the century-old brand’s legacy for the modern gaming world. The studio developed a flexible identity system and launch campaign that merged Herman Miller’s refined heritage with the dynamic energy of gaming culture, establishing the brand as a leader in performance design for gamers.