BAS ID revitalized Hemfrid’s brand identity to better reflect its pioneering role in Sweden’s home and family services industry. The new visual and linguistic system captures the company’s heritage while introducing a modern, innovative feel. The project also included packaging design for Hemfrid’s eco-friendly cleaning products, reinforcing its commitment to quality and sustainability.
BAS ID created a new headquarters for Hemfrid that embodies the company’s values of innovation, care, and simplicity. The design combines natural materials, earthy tones, and sustainable practices to produce a warm, home-like workspace that supports collaboration and productivity.