Elmwood partnered with Heineken Vietnam to reimagine Strongbow for a new generation of Vietnamese drinkers. The refreshed design introduced a light, effervescent identity with white and gold accents, hand-drawn fruit illustrations, and a modern, premium feel that resonated with urban women. The result revitalized the brand’s relevance and boosted its market performance.
Elmwood created a culturally rich and modern packaging design for Bia Viet, Heineken Vietnam’s mainstream beer brand. Drawing inspiration from national symbols like the Lac bird and Đông Sơn drum, the design celebrates Vietnamese pride while appealing to a broad audience across the country.